About 310

310riginals partners with athletes, artists, and visionaries to create products that embody culture in motion. From J10 to Black Fathers First to 30FIRST, each project brings a new chapter in our story; and yours.

Founder / CEO - Aniefre Essien

Born and raised in Los Angeles, Aniefre Essien’s story is one of resilience, vision, and return. Going through adolescence in 1990s, he found himself navigating a city defined by both cultural vibrancy and the gang violence that marked the era. The duality gave him a deeper appreciation for nuance and diversity. 

Over the course of a stellar career, Essien built a reputation as a marketing strategist, storyteller, and cultural connector. His professional journey spans senior leadership roles across brand marketing, creative development, and cultural innovation, where he consistently delivered breakthrough campaigns and forged partnerships at the intersection of sports, fashion, and lifestyle.

He founded 310riginals, a marketing agency designed to represent “the new age of the agency.” Rooted in the spirit of LA progressiveness, grit, and creativity, 310riginals partners with athletes, artists, and entrepreneurs to build culturally resonant brands and experiences. The agency’s work reflects Essien’s lifelong commitment to translating the ethos of California—diversity, equality, and dream chasing—into products, campaigns, and communities that inspire.

Co-Founder / CBO - Kiley Romero

Kiley Romero is a trailblazing entrepreneur across several industries before leveraging her expertise to build a sports and entertainment agency from the ground up, where she launched a visionary internship program and developed strategies that positioned athletes and entertainers to expand their influence beyond athletics.

Following that success, she moved on to join 310, helping shape what she defines as the new age of the agency™️—where business expertise, brand development, and long-term vision are essential to sustained success.

Her career is defined by turning adversity into impact. Her leadership and influence have been recognized through speaking invitations at the University of Arizona, features on leading podcasts, and recognition as a leading innovator in the FinTech space.

Armed with a degree in film, Kiley is preparing for her directorial debut, continuing her mission of building legacies, transforming industries, and paving the way for the next generation of innovators.